The Northamptonshire site of Swedish manufacturer, Alde UK struggled with an ADSL connection as low as 2 mbit/s prior to Glide coming to their aid, but the arrival of business-grade broadband on Park Farm change its fortunes. 

The challenge

Alde UK are the UK subsidiary of Alde International Systems AB, who manufacture state of the art central heating systems for caravans, motor homes and boats. Northamptonshire base covers distribution and service work, whereby it offers technical support over the phone. 

The business set its sights on developing its digital infrastructure. With 20 people based in the office, the business had a growing need to progress beyond its ADSL connection, event though it was a supplied by a major ISP. 

"Our ADSL line was abysmal. We are experience slow speeds as low as 2 mbit/s and it made things a real struggle, even browsing. It was a position that was unsustainable for teh future, and we knew that we had to start researching alternatives" Neil Marsden, Executive Manager, Alde UK

Researching the best broadband for business

For Alde UK, this gave cause for the business to research different broadband's available to them. This process was one that wasn't rushed. In fact, for three years there was a room for broadband change in the budget, which led Neil to explore leased lines. 

Balancing the costs, technology and durability of the leased lines, the decision was all but made to move forwards with another provider. With Glide's arrival on Park Farm and with the option of fibre connectivity, Neil had to rethink the leased line option. 

Neil's conversation centered around the needs of Alde UK. With knowledge of how the business was positioned to grown and the role that connectivity would have in this, Neil was introduced to the Business Fibre Broadband option. 

The foundation for a strong digital infrastructure

The Business Fibre Broadband option provided was one that had the power to open up a myriad of possibilities when it came to Alde UK's digital infrastructure.

A key part of the research process, Neil appreciated that a faster internet connection was necessary to: 

1. Introducing cloud backup 

When it comes to securing a business' digital assets, a cloud backup solution in the safest, technologically advanced means of doing so. It allowed Alde UK to support its customer service, and scalability with the introduction to new cloud apps. 

2. Move to Office 365

With Alde UK introducing cloud back, it also allowed for the expansion of its online app use. Previously using Sharepoint, the company moved towards Office 365, enabling the use of the full Microsoft suite no matter the location.

3. Update its digital technology 

The move also allowed the business to update and get the most out of its wider digital technology, including actively managed services and VPN. 

"The difference is night and day, and it is amazing how quickly you can take the new broadband for granted. My team are no longer bogged down by the internet, and it has enabled us to do more, with Office 365 just one example. But there are benefits not everyone sees, and those are perhaps the most impressive - the improvement it has had on our digital infrastructure." Neil Marsden, Executive Manager. 

Moving into the future

The impact that super-fast broadband has had on Alde UK is tremendous to see, and encouraging for businesses in a similar position with their ADSL in the Northamptonshire area. Ultimately, for Alde UK the benefits of fibre broadband outweighed purely cost-based analysis.